What Is Search Engine Optimization or SEO?

SEO is all about improving the visibility of your website or the pages on your website for specific keywords or keyword phrases in natural search engine search listings. Natural results are also known by different names such as “organic,” “unpaid,” and “earned” results. In general, higher ranking and more frequent appearance of your website or web pages in search results pages or lists drive more visitors to your business. SEO can also be employed to target images, locality, videos, and news, among others.

Search engine optimization is an important strategy as far as online marketing is concerned. At Glamic designs, an SEO company, we employ both onsite and off-site strategies to ensure top results for you. Search engines process billions of searches on a daily basis, but a vast majority of Internet users do not look beyond the search results on the first page. If your company does rank at the top of search lists, users may not even get to know about your company. We are an SEO company in Nairobi and we have the expertise and experience to get your business to rank higher up above your competition on search listings.

HOW DOES SEARCH ENGINE OPTIMIZATION HELP YOU TO TAKE YOUR BUSINESS TO THE NEXT LEVEL?

Improves Your Website’s Search Ranking

Research shows that 85 percent of the websites are found through search engines. As a reputed SEO agency, we optimize your website for search engines like Google so as to achieve higher search ranking.

Drives Visitors To Your Website (Traffic)

Search engine optimization coupled search-friendly website design brings scores of visitors to your web pages. This is because SEO is aimed at reaching across to the target audience as well. We have a team of keyword experts who identify the keyword phrases that users type into search boxes of search engines and make use of the same words to reach your website across to them.

Your Website Gets Noticed By Major Search Engines

According to studies, 96 percent of all Internet users start their web searches using one of the major search engines like Google, Bing, Yahoo, or AOL. Professionals at Glamic designs, the best SEO Company in kenya, know exactly what the major search engines take into account when ranking websites or web pages. Search engines keep changing their search algorithm and we keep ourselves updated on the changes.

Consumer Perception About Your Business Improves

Consumer perception is that websites that rank higher up in search results are better compared to those that rank lower. When we implement various search engine optimization strategies and get your website to show higher up in search results, the perception of users (those searching for products/services similar to what you offer) about your business also improves. This contributes to more number of users visiting your site and buying your products/services.