Search Engine Optimization is the process of improving the visibility and ranking of a website or a web page in search engine results pages (SERPs) using various techniques and strategies.

The primary goal of SEO is to increase the quality and quantity of organic traffic to a website by improving its relevance and authority in search engines. When someone searches for a keyword or phrase related to a business or topic, search engines like Google or Bing use complex algorithms to determine which pages to display and in what order.

SEO involves optimizing a website’s on-page and off-page elements to improve its relevance and authority in the eyes of search engines. This can include optimizing website content, meta tags, images, URLs, site structure, page speed, backlinks, and more.

Effective SEO strategies can help businesses rank higher in search engine results pages, leading to increased visibility, higher website traffic, and ultimately, more leads and sales. SEO is an ongoing process that requires regular updates and adjustments to keep up with changes in search engine algorithms and user behavior.

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