Search Engine Optimization (SEO) is the process of making web pages easier for search engine indexing software, known as “crawlers,” to find, scan, and index your site. It involves optimization of web pages and their content for easy discoverability by users searching for terms relevant to your website.
This concept was first adopted in 1991 as many websites began to crowd the internet. The first search engines Excite, AltaVista and Yahoo led the way in revolutionizing the categorization of information on the internet.
In these formative years, anything went in terms of SEO. The rules were loose, so marketers exploited this vulnerability by using hacking practices and spammy links to rank higher in search results.
In 1996 a new Search Engine, BackRub, saw an opportunity to do something that other search engines were not doing. It began working on algorithms that rewarded quality, relevant content to connect users with what they really wanted to find.
In 1997, Sergey Brin and Larry Page renamed BackRub to Google, the biggest and most popular search engine to date. Since then, thousands of algorithm changes have been made, and SEO has evolved expeditiously, forcing marketers to explore alternative strategies.
“SEO’s history teaches us that the best way to prepare for the future of SEO is to not cut corners; it’s to use ethical optimization techniques and publish content that holds actual value for your visitors.”- Blue Frog Team.
SEO has grown to become the cornerstone of modern business. A number of studies have revealed that;
- As much as 93% of all traffic comes from a search engine.
- 75% of users never scroll past the first page of search results.
- More than 60% of marketers say improving SEO and growing organic presence is their top inbound marketing priority.
- The first position on Google’s organic search results has a 32% clickthrough rate.
That premium spot at the top of the search has numerous benefits. When your page ranking increases, you improve your discoverability — in other words, people can find you. Being found results in increased traffic to your website and increased brand awareness. Alternatively, when people can’t find you, you miss out on all that traffic, potential leads, and sales.
It goes without saying that your goal is to get your website to the top of search engine results. Higher ranking equals more organic traffic and should boost the overall ROI of your SEO strategy.
There’s a misconception that harnessing the power of SEO is quick and easy. Not true!
SEO is a lengthy and cumbrous process, but it’s extremely important and should be a core part of your marketing strategy. It is a process that takes time to yield results.
When you are ready to take your website to the top of the search engine results, feel free to contact us. We are here to help.