As you look into designing and redesigning your website, the following question comes up. How does the design of my website, impact my audience and my business?
A website’s usability and utility determine the success or failure of the website. The visitor of the website is the only person who clicks the mouse and therefore decides everything. Let’s look at some reasons why web design is important.
Sets the first impression
When someone visits your website, it gives them their first impression of your business. They will judge your business within seconds. In these first few seconds, you want to make a positive impact on your audience.
If your website looks unappealing or outdated, your audience will immediately have a negative impression of your business. They won’t find your website appealing, which deters them from your page. You’ll miss out on leads because they’ll leave your page for a competitor’s page.
Aids your search engine optimization (SEO) strategy
Many web design elements and practices influence how you publish content on your website, which in turn affects how search engine spiders crawl and index your website.
This is one thing you cannot afford to mess up. If your on-page SEO fundamentals are not up to snuff, you’ll be fighting an uphill battle for visibility from the start. Aside from how content is published on your website, certain web design elements can directly affect SEO. Web design can be difficult to understand if you’re not familiar with how it works, but to put it simply, your code needs to be SEO-friendly.
Sets the impression for customer service
Clients can judge how you will treat them by looking at your website. Your design gives them insight as to how you view your audience. If you don’t put any effort into your website’s design, your audience knows that you won’t put effort into helping them.
Your website is like a customer service representative. If your website is bright, modern, and inviting, your audience will feel more welcome on your page. You’ll give the impression that you are open and welcoming to new people who visit your website.
Think of your web design as the digital face of your business. If someone walked into your physical location, wouldn’t you want a friendly face to greet them and make them feel welcome? An updated and modern web design is the equivalent of a friendly face greeting your new visitors.
Builds trust with your audience
People don’t trust poorly designed websites. If they see your poor design or the information looks outdated, they won’t trust your site. They may view your site as shady because you don’t have an updated web design.
Think about a person looking to place a bulk order with a manufacturing company. They’re spending a tremendous amount of money, which means if your manufacturing website design doesn’t convey trust, they’ll find another business to fulfill their order.
A professional site signals trust with your audience. They will trust your business and feel comfortable checking it out further. It’s important to build trust with your audience so they remain on your site. When visitors remain on your site longer, you create more opportunities for your business to capture those leads.
When you’re trying to get new leads for your business, you want to build up your brand. You want your audience to get familiar with your brand so they choose you when they’re ready to convert. Online web designs are important because they help create consistency across your page.
You need to have the same fonts, styles, and layouts across every page on your website. If you have a different design on every page, this will make your site look unprofessional. It also makes it more challenging to build brand recognition because your audience won’t know which colors to associate with your brand.
If your website is not consistent, people will bounce from yours to one that looks more professional. By building consistency, you keep leads on your page longer and get them familiar with your business. You’ll earn more leads and conversions down the line when you redesign your site for this key element.