Pandemics and epidemics have plagued mankind for centuries. With each new pandemic, societies are forced to adapt to new ways of doing things.
The advent of Covid-19 has reduced social interaction between people at the physical level. This has in turn led to an increased usage of digital means to interact and do business. Recently, I was placing an order for an item on an E-Commerce site, compared to the past, the platform no longer accepts cash payment on delivery. All this is aimed at reducing human contact.
In recent years, digital marketing has been growing at an unprecedented rate. The process of digitization is being accelerated further and faster as a direct result of the Coronavirus pandemic. Companies that focus on selling their services and products have benefited greatly from increased traffic on digital platforms as the internet became the main focus in life.
There has never been an opportune time as this, to capitalize on the increased usage of digital platforms to market your business. Investing your time and finances in digital marketing will ensure your business stays afloat in these tough economic times.
What are the benefits of digital marketing?
A survey by Forbes indicates that 82% of consumers conduct research online for the services and products they intend to buy. Digital Marketing helps you tap into this huge pool of online customers. Some of the benefits associated with this include:
- Global Reach: Having just a physical location limits your business to just walk-in customers. As they say, the World has become a global village. Running ad campaigns means that your business is visible to everyone in all parts of the world.
- Getting more targeted customers: Digital platforms allow for targeted campaigning. This is where ads are presented to the customers on the basis of their preferences and previous interactions. Social media platforms, for example, have very intelligent algorithms that are able to study the content that a user interacts with mostly.
- High revenues with a minimum cost: Traditional methods of marketing have a huge financial burden on businesses. Big businesses may be able to cater to this but small businesses will have huge financial strain. The use of digital platforms offers an affordable alternative. With just a small budget you will be able to reach thousands of customers.
- Measurable form of marketing: Digital Platforms allow you to monitor how effective your marketing campaign was. With web analytics and a pool of online metrics measuring tools such as Google Analytics, you are able to get detailed data on how customers interact with your website and respond to your advertising.
The benefits of digital marketing are numerous, we have just listed but a few important benefits.
Taking advantage of digital marketing benefits:
Digital marketing is the most effective way to reach more customers during this pandemic. To get started you need an effective marketing strategy to ensure your business enjoys all the benefits that come with digital marketing.
At Glamic Designs, we can help you develop a great marketing strategy that will help your business stay afloat and grow during these unforeseen circumstances. When you are ready to kickstart your digital marketing journey, give us a call or send us an email.